FASHION WOMENS RED WING BOOTS MOVIE

Urged by their grandkids, the cheeky couple started posting their staged photos online as a way to remind customers to come pick up their forgotten garments and pay their bill.

FASHION WOMENS RED WING BOOTS MOVIE

The segment filmed in Taiwan features the Changs, who are 83- and 84-year-old laundromat owners who became overnight internet darlings after posing like fashionable movie stars in clothing that customers forgot were at their 50-year-old Want Show Laundry. The boots are worn by each person in the ads, which are directed by the London-based Nigerian Akinola Davies Jr. The boots typically retail for $250 to $300. Heritage's 'Classic Moc' product is known for being hardy but also appeals to the casual wearer who values the look of leather, high ankles, cord laces and thick sturdy soles, but not necessarily the steel toe. The ads were designed to pay homage to the history, longevity and sustainability of Red Wing boots and the people showcased during each film shoot. The budget for the commercials was not disclosed. I want to go hang out with each of them.' The documentary-style ads feature unique people from around the world who are known for 'going their own way' and creating their own trends, norms and identities, said Aaron Seymour-Anderson, Red Wing's brand and creative director. The 'Out of Fashion' campaign marks the first time the 116-year-old Minnesota-based manufacturer has gone overseas to showcase its rugged Heritage line of boots.

Nine additional video ads will be much shorter and cast different individuals, officials said.

A fourth ad is a 90-second 'anthem' featuring the individuals in the first three spots paired with a voice-over reading a letter written by the late avant-garde journalist Hunter S.

Three of the 'Out of Fashion' commercials were filmed in Taiwan, London and Philadelphia. The video commercials, which will run in Red Wing Shoe stores around the world and online, feature people wearing the Heritage boot as the story is told about their work, lives and passions. The initial 13 advertisements started hitting social media sites Tuesday and will run for several months. Industrial boot maker Red Wing Shoes launched a global advertising campaign Tuesday focusing on its intentionally 'Out of Fashion' Red Wing Heritage line of leather and double-stitched footwear.

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